Main exercise:
the
titles and opening of a new fiction film, to last a maximum of 2 minutes.
Codes
and Conventions in Media
Codes:Media students identify three categories of
codes that may be used toconvey meanings in media messages:TECHNICAL
CODES, which
include camera techniques,
framing, depth of field,
Mise en
scene, editing, lighting
and sound;
SYMBOLIC
CODES,
which
refer to objects, setting, body language,
clothing and colour.WRITTEN
CODES in the
form of
headlines,
captions, speech bubbles and language style.Conventions:Conventions are the generally accepted
ways of doing something, and in the case of media texts, they are generally
accepted patterns of code that communicate a particular message.
There are general conventions in any medium, such as the use of quotes in a
print article, but conventions are also genre specific. For example, in
Westerns fights scenes are generally shot from a low angle, the setting is
usually dusty and desolate, and even the sounds used within the scene are
conventional, such as castanets, or some sort of whistle.
Film
openings: T h e p u r p o s e a n d c o n v e n t i
o n s .
•The purpose: The
purpose
of a film opening is to show
action and
begin the viewers interest so they get immediately hooked into the film. The film
opening will
also clearly state the genre of the film, you will also most likely see either the
protagonist or
antagonist.
•
Antagonist,
Timing conventions: Most film openings are around 2 minutes long. However major blockbusters may be up to 5 minutes.•Set the scene (year of setting, location etc.)•Introduce the key characters: Protagonist,sidekick etc.
•Introduce pre
plot or beginning of the
narrative.
Establishes platform/
scene.
•Key credits
such
as production
company, logos
and director.•Usually starts
with equilibrium.
A key
event will occur.
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